F1 · FULL LENGTH, PLAIN WALL, TUCKED SHIRT, DAYLIGHT

7 Reasons Women Are Wearing Jeans Again

If you stopped buying jeans because nothing fit right anymore, it was never your body. It was the pattern.

Most jeans are graded for an eight inch difference between waist and hip. Plenty of women are eleven, or thirteen. No size fixes that. CURVJEANS grade the waist separately from the hip, so one pair fits both.

F2 · BACK THREE-QUARTER, WAISTBAND FLAT, NO GAP
01

The Back Sits Flat. Nothing to Keep Fixing.

Bend down in most jeans and the back falls open. So you buy a belt, or you cover it with a longer top, or you stop bending down in front of people. These are cut with a smaller waist than hip, so the waistband stays where you put it.

F3 · SEATED, SIDE ON, AT WAIST HEIGHT
02

They Don’t Fold or Dig When You Sit Down

The real test is minute twenty of sitting. Most waistbands sit about two inches too low, fold the second you sit, and leave a line by lunch. This one sits high enough to stay flat, so you stop noticing it is there.

F4 · TUCK SHOT, MID-TORSO, FULL WAISTBAND VISIBLE
03

You Can Tuck Your Shirt In

That is the whole test, really. A tucked shirt shows the entire waistband, and most jeans cannot survive it. These can, which is the difference between looking dressed and looking like you are covering something.

F6 · WAISTBAND STRETCH DEMO, HANDS PULLING FABRIC
04

Room Through the Hip and Thigh at the Same Size

Every other pair makes you choose: fit the thigh or fit the waist. CurveFlex™ stretches where you are fuller and stays snug where you are not, so you stop sizing up and then belting it back in.

F5 · GETTING OUT OF A CAR, MID-STEP, BLAZER
05

Soft Like Your Leggings. Reads Like Real Denim.

87% cotton with enough give to move with you. Comfortable enough for a five hour drive, structured enough for lunch with people whose opinion you care about.

F7 · DENIM CLOSE, HAND PINCHING FABRIC, SNAPPING BACK
06

Fits at 9AM. Still Fits at 9PM. And After the Wash.

Most stretch jeans go soft by noon, sag at the knee and the seat, and never quite come back. Recovery fibres snap these back into shape, so the pair you put on in the morning is the pair you are still wearing at night.

F8 · PRODUCT FLAT, THREE COLORWAYS ON WHITE
07

Sizes XS to 3XL, and We Will Swap Them Until They Fit

Wear them at home. Sit down in them. Sit down again an hour later. If the fit is not what we promised, send them back and we will swap the size.

You do not need more jeans. You need one pair cut for the shape you have now.

20% OFF SITEWIDE · FREE SHIPPING